Email Marketing Campaign Executive

Placed: 25/11/17
Region: Tyne and Wear
Location: Newcastle upon Tyne
Category: Jobs


Content of the advertisement:

entral Employment are delighted be recruiting for a Email Marketing Campaign Executive on behalf of an award-winning Lesiure, Tourism and Hospitality brand in the UK.

Email Marketing Campaign Executive job role:

The Email Campaign Executive is responsible for creating and deploying email campaigns to our customers and lead bank to support the overall marketing strategy as well as reporting against its performance and delivering changes to improve performance

Manage email campaigns from inception through to execution and post analytics for sales and owners marketing teams
Create dynamic content and personalising emails for appropriate audiences owner and lead database
Responsible for the creation and implementation of our automated customer journey emails and SMS
Ensure emails are fit for purpose and designed to have maximum impact, high open rates and engagement through tailored content
Brief and check performance of email landing pages to aid conversion
Ensure all email activity is fully tagged to understand online conversion journeys and make recommendations of changes to increase engagement rates
Analysing and optimising email campaigns through ongoing test and learn strategies
Implement campaign reporting and communicate to key stakeholders regularly
Utilise data segmentation and personalisation using data from other marketing platforms
Improve deliverability rates and engagement
Provide analysis and insight on competitor and brand leaders e-comms strategy
Process customer opt outs and hard bounces across all systems
Work with relevant teams to provide regular KPI reports to demonstrate the value from each campaign
Manage KPIs to make recommendations for enhancements for future communications strategy, offers & creative approach

A successful candidate will have:

Essential:

Proven track record in deploying email marketing campaigns
Experience of marketing that uses customer data to personalise content and offers
Experience of deploying mobile friendly emails
Ability to use HTML & CSS
Ability to use MS Office and Adobe Photoshop
Good analytical skills
Strong organisation skills with the ability to deliver a high volume of quality work, juggling multiple concurrent tasks and hit tight deadlines
Background in online marketing / knowledge of online marketing is beneficial

Price / Salary: £24000 - £26000/annum